GROWTH ARCHITECTURE  /  DIGITAL STRATEGY
161 WATER ST, NEW YORK, NY 10038

BRAND POSITIONING
  • CUSTOMER SEGMENTATION AND PERSONA FRAMEWORKS
  • BRAND ARCHITECTURE
  • NARRATIVE SYSTEMS
  • CAMPAIGN AND COLLECTION STRATEGY
  • GO-TO-MARKET PLAYBOOKS

SITE EXPERIENCE
  • SEO
  • UX/UI DESIGN
  • ECOMMERCE DESIGN / DEVELOPMENT / MAINTENANCE (SHOPIFY, CUSTOM BUILDS)
  • CONVERSION RATE OPTIMIZATION (CRO)
  • ON-SITE STORYTELLING AND MERCHANDISING LOGIC

CUSTOMER ACQUISITION
  • PAID MEDIA MANAGEMENT (META, TIKTOK, GOOGLE, YOUTUBE, PINTEREST)
  • CREATIVE TESTING AND PERFORMANCE ADS
  • CAMPAIGN MEASUREMENT
  • MEDIA MIX MODELING

RETENTION / LIFECYCLE
  • EMAIL
  • SMS
  • AUTOMATED FLOWS AND SEGMENTATION
  • LOYALTY AND MEMBERSHIP PROGRAMS
  • CAMPAIGN PLANNING AND OPTIMIZATION

INSIGHTS / REPORTING
  • GROWTH DASHBOARDS AND ANALYTICS
  • CROSS-CHANNEL DATA LAYERING
  • COHORT ATTRIBUTION ANALYSIS
  • MONTHLY PERFORMANCE REPORTING
  • BRAND HEALTH SIGNAL TRACKING